Search results for "User profiles"
showing 3 items of 3 documents
Découverte des relations dans les réseaux sociaux
2011
In recent years, social network sites exploded in popularity and become an important part of the online activities on the web. This success is related to the various services/functionalities provided by each site (ranging from media sharing, tagging, blogging, and mainly to online social networking) pushing users to subscribe to several sites and consequently to create several social networks for different purposes and contexts (professional, private, etc.). Nevertheless, current tools and sites provide limited functionalities to organize and identify relationship types within and across social networks which is required in several scenarios such as enforcing users’ privacy, and enhancing t…
Semantic User Profiling for Digital Advertising
2015
International audience; With the emergence of real-time distribution of online advertising space (“real-time bidding”), user profiling from web navigation traces becomes crucial. Indeed, it allows online advertisers to target customers without interfering with their activities. Current techniques apply traditional methods as statistics and machine learning, but suffer from their limitations. As an answer, the proposed approach aims to develop and evaluate a semantic-based user profiling system for digital advertising.
Customizing Semantic Profiling for Digital Advertising
2014
International audience; Personalization is the new magic buzzword of application development. To make the complexity of today's application functionalities and information spaces "digestible", customization has become the new go-to technique. But while those technologies aim to ease the consumption of media for their users, they suffer from the same problematic: in the age of Big Data, applications have to cope with a conundrum of heterogeneous information sources that have to be perceived, processed and interpreted. Researchers tend to aim for a maximum degree of integration to create the perfect, all-embracing personalization. The results are wide-range, but overly complex systems that su…